We
We
are
accumulation of experience and energy.
what’s possible.
1980
Journey begins
Duo of 2 young boys (Vinod Shah, Vijay Shah) at the age of 16 migrated to Diamond City Surat with a dream of achieving the things they never had in a field of diamond.
1985
Baby steps toward dreams
After learning ins and outs of diamond industry they took a courageous step to start their own firm in diamond industry.
1990
A small milestone
Indeed, hard work and luck favoured them and just in a span of 5 years started a rental office in city of dreams(Mumbai).
1995
International wings
After Tremendous success in both the cities, they thought to spread their wings in international market. So they took a step to bring rough diamonds from Antwerp and Shrenik Shah (Brother of Vinod shah) took the responsibilities of that.
1998
No dependency
Due to extra work load, they stopped outsourcing and after much contemplation they started their own in-house manufacturing unit.
2006
Next generation
Next generation saw the way their parents had worked to make it big. So, Rushabh Shah, the eldest son of all the children thought to join the business after the studies.
2007
A dream city new office
Ruchit shah joined the firm and finally thought to shift from rental office in Mumbai to a well-furnished office in BKC Mumbai.
2012
Finishing touch
People's trust on company got higher and they started demanding high quality GIA diamonds. So Vikram Shah took that responsibility and started manufacturing it after completing his CA.
2014
A new horizon
Online market was a huge opportunity. So Abhishek Shah, a techno savvy opened an entire new dimension for online selling of diamonds.
2016
Exploring international markets
After completing engineering, Viraj shah joined the firm. They opened a lavish space for more than 100 workers in Surat. Viraj started handling business in Dubai, Russia and Israel.
We
provide
variety
of diamonds.
CUT
The skill with which a diamond is cut determines how well it reflects and refracts light. Learn how the balance of precision and craftsmanship unlocks a diamond's unique brilliance and luster.
CLARITY
With most diamonds, there is more than meets the eye! Learn how the presence of natural inclusions and blemishes on and within a diamond impacts its appearance and value.
COLOR
Color is the natural color or lack of color visible within a diamond. Learn how the amount of color present affects beauty and value.
CARAT
Carat is the most visually apparent factor when comparing diamonds. Learn how this unique weight scale is used to measure gemstones.